The Anatomy of Marketing

An open, citable methodology for how marketing works across a business — for people and the AI that supports them.

🚧 Dev deployment. You're on anatomyofmarketing.dev, the in-development domain. The methodology is being built up phase-by-phase; the production cutover (preferred subdomain wiki.anatomyofmarketing.org) is deferred until the v1 milestone closes.

Read the methodology

📖 wiki.anatomyofmarketing.dev
Six colour-coded "hats", sixty concepts, plus methodology + mindset + foundations layers. Built for educators, practitioners, and AI agents.

Source & citation

📁 github.com/the-kizz/anatomy-of-marketing — content licensed CC BY 4.0; build tooling MIT.
📋 CITATION.cff — academic-friendly machine-readable citation. GitHub renders a "Cite this repository" widget.

For AI agents

sitemap.xml — every URL on the wiki.
/llms.txt, /aom.json, and an MCP server (the-kizz/aom-mcp) are coming in upcoming phases. The wiki already exposes per-page schema.org/DefinedTerm JSON-LD.